It all began with one man’s mission to find the world’s next miracle food. This mission led the man, Dr. Hywel Yuen, across 20 countries, trekking through South America, India, Africa, and China.

After more than ten years of exploration, Dr. Yuen finally found himself in 4,500 meters up on the Tibetan Plateau, one of the highest and largest plateaus in the world. Known as “The Roof of the World,” it is also the origin of China’s three major rivers: the Yellow, the Yangtze, and the Lancong.

In this remote and pristine locale, Dr. Yuen found what he had been looking for: the Sea Buckthorn. Locals sang the plant’s praises to him and showed him miles and miles of wild Sea Buckthorn, which he used to conduct his research to find out whether the superfruit’s legend was real. It was, and he knew he had to bring Sea Buckthorn to the world.

With this new mission, Dr. Hywel Yuen founded Puredia.

Dr. Hywel Yuen

Founder and Chairman of Puredia, initiated the scientific research on Sea Buckthorn in the 2000’s.